THE IDEA BEHIND CARRIE®
Carrie® began with a simple moment: a woman sitting alone in a restaurant on the other side of the world, carrying one of the most iconic bags ever made — with nowhere safe to place it.
Traditional bag hooks existed, but none felt worthy of the bags they were meant to protect. We wanted something different: something beautiful, discreet, and secure enough for the pieces people care most about.
Carrie® was created to elevate the everyday experience of caring for your bags — in restaurants, cafés, bars, airports, and everywhere life happens. A small object designed with a big intention: to give handbags the respect they deserve.
And the woman with the iconic bag? Let’s just say it was that one.
WHERE DO YOU PUT YOUR BAG?
No matter where we go — restaurants, cafés, bars, offices, airports — handbags rarely have a proper place. They end up on the floor, on a chair, or awkwardly on your lap. It’s a small inconvenience, but one that happens every single day.
Carrie® was created to solve this universal problem with something discreet, secure, and elegant enough for the bags we care about most.
DESIGNED IN STOCKHOLM
Carrie® was designed in Stockholm, shaped by the clarity and calm of Scandinavian design. Here, everything begins with intention — clean lines, thoughtful details, and a deep respect for quality.
We wanted to create something that feels timeless rather than trendy, something that lasts, both in how it’s built and how it looks. Carrie® reflects that philosophy: a simple, elegant object designed to be used every day, for years to come.
HOW IT WORKS
Carrie® opens with a simple fold of the arm — smooth, precise, and ready in a second. Despite its compact size (about the size of a macaron at just 5 cm / 2 inches), it unfolds into a perfectly balanced hook designed for everyday life.
Place it on any table, counter, or ledge and it naturally finds stability. Your bag hangs beneath it, secure and within reach. And although it looks small, it’s strong — holding up to 7 kg / 15.5 lbs with ease.
A tiny object with surprising strength, made to work anywhere.
THE VISION
Carrie® was created to bring a sense of calm, beauty, and intention to the everyday. A reminder that even small objects can make life feel more considered. We believe in design that lasts, in simplicity that feels luxurious, and in creating pieces that quietly improve the places and moments you move through.
This is just the beginning. Carrie® is the first step in building thoughtful essentials for a more elegant daily life.
